Sidi Harazem isn’t just another water brand—it’s the ultimate hydration partner for athletes who push their limits, like those training for the iconic IRONMAN triathlon. Packed with essential minerals, Sidi Harazem water is the go-to choice for athletes recovering from intense efforts. But this isn’t just about the water. It’s about the stories behind every race, every challenge, and every finish line.
That’s where I came in. Entrusted by Sidi Harazem, I led the charge on their IRONMAN campaign. Instead of the same old promotional spiel, I flipped the script. No hard selling here—just authentic brand content that brought the audience straight into the shoes (and sweat) of Morocco’s top athletes.
The Campaign: Before, During, After.
We didn’t just show up on race day. We lived it. Before the big event, we trained alongside the athletes, soaking in their stories, nerves, and insights. We captured the grit, the laughs, and all the behind-the-scenes action.
On the big day, we were right there, from the starting gun to the finish line, cheering them on. Afterward, I sat down with them (with a bottle of Sidi Harazem in hand, of course) to relive the highs, lows, and everything in between. And believe me, we had a blast!
Every athlete has a story, and each one is a success waiting to be told. It’s raw, it’s real, and it’s unforgettable.
Numbers don't lie!
1. Before the IRONMAN: 143K views
2. During the event: 94.2K views
3. After the race: 169K views
Each phase of the campaign was a story in itself, drawing in audiences with relatable, spontaneous content. No forced promotion, no awkward sales tactics—just genuine experiences that connected with people. To top it off, we made sure the videos were accompanied by dynamic animations, adding an extra layer of fun and making the content more engaging and digestible. It wasn’t just storytelling; it was an immersive experience that kept viewers hooked from start to finish.
Why It Worked
In marketing, two things are king: spontaneity and relatability. Our campaign let the athletes’ journeys do the talking. We showcased the product’s benefits in the most organic way possible, and the audience loved it. Authenticity wins every time.